My work is primarily driven by colour and the power is has to evoke positive emotions. Colour can actually lift your mood or depress it. Years ago I studied colour theory whilst on foundation, weeks of it…these days I tend to use colour intuitively without getting caught up in the theory of it. The combinations are endless, that’s why it’s so interesting.
Here are some examples using one of my favourite combinations, red, orange and pink, a clash that works.